Behavior Design Fundamentals
Apply behavior design principles and boost your online results
Learn the fundamentals of Behavior Design to achieve better online results.
Enroll now and also get access to the Escalation Prevention Model, which explains how to design for bad news messages. Anticipate on people’s emotions and design for desired behavior.
All the principles in this course can be applied to every digital product.
Start any time
Learn at your own pace
Access to +25 videos for only $299
Behavior design fundamentals are profitable for everyone working with online products. That’s why we explain the framework from scratch and no prior knowledge is required.
This makes the course perfect for anyone who:
wants to get more knowledge on behavior design
already works in the field of design, marketing or psychology
already has a background in user experience design, customer service, content management, marketing or product design
25+ videos
Examples and hands on advice
Quizzes to test your knowledge
Deep knowledge of proven framework
Clear understanding of designing websites and apps that are psychologically proven to work best
Exam and certificate
Meet your instructors: Pieter-Jan Troost
Meet your instructors: Mischa Coster
What is behavior design?
BJ Fogg Model
Ethics
Intro: Prompts
Drawing attention
Exceptional benefits
Simple question
Curiosity
Intro: Motivation
Anticipatory enthusiasm
Perceived value
Loss aversion
Social proof
Elevator pitch
Commitment & consistency
Scarcity
Intro: Ability
Jenga technique
Reduce choice
Default, pre-fill & autocomplete
Don't make me think
Offer decision aid
Bad news
EPM techniques
EPM formats
Quiz: What is behavior design?
Quiz: BJ Fogg Model
Quiz: Ethics
Quiz: Drawing attention
Quiz: Simple question
Quiz: Exceptional benefit
Quiz: Curiosity
Quiz: Anticipatory enthusiasm
Quiz: Perceived value
Quiz: Loss aversion
Quiz: Social proof
Quiz: Elevator pitch
Quiz: Commitment & consistency
Quiz: Scarcity
Quiz: Jenga technique
Quiz: Reduce choice
Quiz: Default, pre-fill, autocomplete
Quiz: Don't make me think
Quiz: Offer decision aid
Quiz: Bad news
Quiz: EPM Techniques
Quiz: EPM formats
With their years of experience for many companies, they are ready to teach you the fundamentals.
Pieter Jan Troost
Mischa Coster
You will transform your career, advance user experience and boost your online products.
This is largely dependent on the time you decide to dedicate to it. For better retainment, we recommend taking half a day a week to be able to complete the course in one or two monts. This way you have plenty of time to view all the lectures, practice with the quizzes and review any challenging topics.
If you don’t pass the final exam, you get personalized feedback and recommendations for further studying. No worries though, when you enrolled in this course bundle, you get one retake free of charge.
After every video, you can test yourself with a quiz. The questions are specifically about the topic that you have just learned, which makes studying for that one difficult topic much easier.